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Newsletter

One Ball for All™ global product activation built for impact

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Laura Crossley
Laura Crossley
Design-led product and innovation
  • Based in
    Kansas City

January 31, 2026

6:00 am

Laura Crossley

One Ball for All™ is a purpose-driven initiative that transforms sports moments into measurable community impact. In partnership with nonprofits, manufacturers, artists, and enterprise brands, the initiative creates and distributes custom-designed sports balls to under-resourced communities – using play as a catalyst for belonging, small business activation, and long-term legacy.

From global tournaments to local events, One Ball for All turns a simple object into a powerful symbol of unity and opportunity. What begins as a single ball becomes a platform for connection, creativity, and measurable good.

Activate

Global Moment → Local Play
Connecting international excitement to neighborhood parks, schools, and youth programs — making the tournament tangible and inclusive for all communities, not just ticket holders.

Youth Engagement
Distributing soccer balls and other sport balls to youth and community programs, especially those serving under-resourced populations – encouraging play, connection, and belonging.

Sponsor & Brand Alignment
Aligning big brands, nonprofit partners, and local organizations around a shared narrative of unity, equity, and play – with each ball serving as a storytelling touchpoint.

Small Business Activation
Activating local artists, creators, and production partners in host cities – amplifying economic opportunity alongside community impact.

Scale

One Ball for All is designed as a modular, replicable blueprint – adaptable by city, sport, demographic, and sponsor alignment.

The initiative bridges:

  • Youth engagement
  • Corporate sponsorship
  • Cultural storytelling
  • Economic equity
  • Global visibility with measurable local outcomes

Beyond 2026, One Ball for All evolves into a replicable sports-driven community activation model – capable of expanding across leagues, cities, and global sporting events.

Posted in Impact
© 2005-2026 Laura Noll Crossley. All Rights Reserved.
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