The Way Home is ending homelessness in Kansas City by 2035. In 2025, the org has fueled the development of more than 20 affordable homes and supported new homeowners in acquiring each. Now, The Way Home is rallying partners and sponsors to commit $5M+ for the development of 300+ new affordable homes in the KC market by the end of 2026. With Laura’s support in strategy, marketing, and prototyping – The Way Home is positioning Kansas City as a national leader in affordable housing innovation and equity.
Activate
“Zillow for Affordable Homes” Beta
Prospective homeowners can browse available affordable homes and get assistance applying for affordable purchase programs and home loans.
Project Connect Platform Beta
Early concepts for The Way Home’s online collaboration platform align funders, companies, community orgs, and agencies to fill resource gaps and generate more affordable homes faster.
New Identity and Communications
The all-new brand and design system gives visual recognition and credibility to the org in fundraising and communications efforts.
Scale
With Laura’s continued creative and strategic support, The Way Home will expand its impact by delivering 300+ affordable homes by the end of 2026. With AI tech improving coordination across civic teams, funders, and agencies, partners will establish a replicable model for cities nationwide.