In collaboration with bestselling author Jennifer Breheny Wallace, Laura led the creative direction, cover design, and visual marketing components for Mattering: The Secret to a Life of Deep Connection and Purpose. The book went on to become a two-time New York Times Bestseller in Business and Advice/How-To categories, demonstrating the power of narrative clarity and design precision in competitive publishing markets.
Activate
Market-Ready Visual Strategy
Developed the primary cover concept and image system, creating a distinctive retail presence designed to signal credibility, emotional resonance, and category differentiation.
Publishing and International Licensing
Licensed original artwork for US (Penguin Random House Portfolio) and international editions (HarperCollins UK) and supported extended media usage, maintaining authorship credit and IP integrity across publishing ecosystems.
Media Amplification and Platform Expansion
Provided creative assets for national podcast and media appearances, ensuring brand consistency across interviews, speaking engagements, and digital promotion.
Strategic Creative Partnership
Supported broader marketing and positioning efforts to align visual identity with the philosophy of mattering – reinforcing the cohesion between message, movement, and market.
Scale
The Mattering collaboration demonstrates how design functions as product strategy within the publishing industry. This work illustrates a replicable model:
- Narrative expressed through high-performing design
- Design deployed across scalable publishing and media systems