One Ball for All™ is a purpose-driven initiative alongside the 2026 global soccer tournament. The initiative unites Variety – The Children’s Charity, Spalding, and enterprise partners to distribute 170,000+ balls across 16 North American host cities. With a $5M community impact target, One Ball for All transforms a global moment into measurable local impact. What begins as a single ball becomes a catalyst for play, belonging, small business activation, and long-term community legacy.
Activate
Global Moment → Local Play
Connecting international excitement to neighborhood parks, schools, and youth programs — making the tournament tangible and inclusive for all communities, not just ticket holders.
Youth Engagement
Distributing soccer balls and other sport balls to youth and community programs, especially those serving under-resourced populations — encouraging play, connection, and belonging.
Sponsor & Brand Alignment
Aligning Fortune 500-level brands, nonprofit partners, and local organizations around a shared narrative of unity, equity, and play — with each ball serving as a storytelling touchpoint.
Small Business Activation
Activating local artists, creators, and production partners in host cities — amplifying economic opportunity alongside community impact.
Scale
One Ball for All is designed as a modular, replicable blueprint — adaptable by city, sport, demographic, and sponsor alignment.
The initiative bridges:
- Youth engagement
- Corporate sponsorship
- Cultural storytelling
- Economic equity
- Global visibility with measurable local outcomes
Beyond 2026, One Ball for All evolves into a replicable sports-driven community activation model — capable of expanding across leagues, cities, and global sporting events.