The Way Home needed to move beyond concept and into action – building the visual identity, digital presence, and materials to help secure funding for affordable housing initiatives across Kansas City. Laura built their brand from the ground up, then designed a website and prototype site to explore how the organization needed to show up online and how users needed to access their services and information.
While the site and prototype have since evolved into new versions, that early exploration shaped the organization’s digital direction going forward. The signage and materials Laura created have had even longer staying power – used repeatedly since to help The Way Home tell its story and move its mission forward with funders, partners, and the community.
