FEATURED WORK

Addi: AI Platform and Design

From early prototypes to investor-ready – shaping the UX, brand, and story behind an AI platform built for small business

Addi, powered by AdPredictive, is pioneering marketing AI built specifically for small business growth. Laura has been a strategic consultant to the team since its earliest concepts.

Her work has spanned UX and UI design, brand identity, sales and investor materials, presentations, and the narrative strategy that ties it all together – helping translate a technically complex AI product into something clear, credible, and compelling for SMBs, publishers, and investors alike.

From early prototypes through go-to-market, Laura has helped shape how Addi looks, feels, and tells its story: a platform that lets small businesses generate broadcast-quality ads in seconds, with no technical know-how required. The result is a cohesive brand and product experience – and a replicable blueprint for AI-powered advertising that positions Addi as a new revenue gateway for publishers serving small business budgets.