When Mattering: The Secret to a Life of Deep Connection and Purpose by Jennifer Breheny Wallace was gearing up for its January 2026 release, Laura worked hand-in-hand with Jennifer, her team, and the publisher to design a cover that captured the book’s vision – ultimately landing on the now-iconic clementine cover. The artwork was extended to the UK and Brazil publishers as well, creating visual consistency across each edition.
Laura’s work extended well beyond the cover. She designed landing pages for Jennifer’s website to promote the book, and shaped the UX behind ambassador and gifting campaigns to help spread the word ahead of launch. She created a direct mail postcard sent to pre-order customers, built the presentation slides for Jennifer’s SXSW keynote, and designed one-sheets and proposals to support Jennifer’s ongoing speaking and advising services.
Together, this work supported Mattering from cover concept to a New York Times best-seller within weeks of release.
