As the Ewing Marion Kauffman Foundation prepared to launch a bold new strategic grant-making approach, they needed new visuals to bring cohesion to their fast-approaching campaign.
It was critical that the new design system look and feel like the Kauffman Foundation. They wanted new visual elements that aligned multiple stories while respecting the existing brand.
Laura built a complete brand and design system from concept to delivery in under 36 hours, giving internal teams everything they needed to bring a multi-channel campaign to life across diverse media and events.
The result: a flexible visual identity – anchored by a geometric heart nodding to the Takes Heart installation, which the Foundation had recently acquired. The whole system scaled seamlessly across live event activations, signage, presentations, websites, promotional materials, and attendee gifts.
More than a year later, the system continued to bring cohesion to the Foundation’s communications.
